Justin Boots has been the official footwear of the AQHA, the American Quarter Horse Association since 1985. The AQHA is the largest equine registry and association in the world with over 350,000 members. Their partnership is a perfect match as it merges over 100 years experience in boot-making with the equestrian expertise of the AQHA. In 2007, Justin Boots launched its' AQHA Lifestyle Collection at the Denver International Western/English Apparel and Equipment Market with overwelming success. The AQHA Lifestyle Collection includes three series, The Remuda, The Foundation and the Q-Crepe.
"The Justin Brand shares values, heritage and history with AQHA as well as a desire to uphold strong relationships within the western and equine industries, "said Randy Watson, president and CEO, Justin Brands, Inc. "We are all in this together. The Justin Boots AQHA Lifestyle Collection is yet another example of Justin's commitment to our western heritage, our consumers, our retailers and the industry as a whole."
Each series was developed after a series of collaboration with focus groups in the equine industry. With this gained knowledge, Justin Boots was able to meet the needs of the experienced horseback rider. The dedicated research for this collection has impressed both the consumer and the AQHA. Justin Boots has proven it can provide the consumer with a high quality, serviceable boot, with comfort to outlast the rough conditions that horse owners encounter. Not to mention, the AQHA Lifestyle Collection is certainly fashion foward.
"AQHA works hard to provide the finest programs, services and opportunities for our members and to be the leading resource organization in the equine industry," said Bill Brewer, executive vice president, AQHA. " We believe specialty equine products of the highest quality are essential, which is why this partnership with Justin is such a good fit; no other brand could pull this off".
The Remuda Series features leather outsoles, double stitching are handcrafted in the USA and available in different types of leather. It also features the patented J-Flex Flexible Comfort System?that helps make Justin Boots the most comfortable boots you'll ever own. This comfort is generated by the leather-covered cushioned insole and triple density insole board. It will feel like you've already broken in the boots. The Foundation Series features leather outsoles, double stitching, are made in the USA and come in different leathers. It features the patented Justin's Foot Stabilization insert technology which uses dual density medical memory foam to stabilize the foot while still allowing it to move as needed.
A rigid polyethylene heel and instep further increase stabilization. Additional foam instep in the ball area absorbs shock, while a moisture-wicking antimicrobial footbed keeps feet fresher longer.In addition, this series features the Revolutionary Grip-on-Demand? technology takes riding performance to the next level with gripping qualities inspired by polar bear paws. The secret is siping (grooves) in the sole that allow riders to grip the stirrups when the boot is flexed and release them when the sole is flat. Grip-on-Demand puts you in control.
The Q-Crepe Series features leather insoles, double stitching, crafted in the USA and is available in several leathers.It also features the patented J-Flex Flexible Comfort System?that helps make Justin Boots the most comfortable boots you'll ever own. This comfort is generated by the leather-covered cushioned insole and triple density insole board making you feel as though the boots have already been broken in.
In addition, this series features the Revolutionary Grip-on-Demand? technology takes riding performance to the next level with gripping qualities inspired by polar bear paws. The secret is siping (grooves) in the sole that allow riders to grip the stirrups when the boot is flexed and release them when the sole is flat. Grip-on-Demand gives you controlled stability.
For those of you who like to ride in style the AQHA Lifestyle Collection is guaranteed to put you on the catwalk! These fashion-forward looking boots are not just for riding, you'll be able to go from the barn to the office in these trend setters. After all, they're Justin Boots..............combining style, technology and craftsmanship second to none.
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